Okay so if you haven’t heard yet Rihanna has now launched her makeup Beauty line called Fenty Beauty. And I must say that it is the most amazing visually stimulating beauty line that I have ever seen. Also being that it’s a black woman behind it all is even more exciting.
“FENTY BEAUTY WAS CREATED FOR EVERYONE: FOR WOMEN OF ALL SHADES, PERSONALITIES, ATTITUDES, CULTURES, AND RACES. I WANTED EVERYONE TO FEEL INCLUDED. THAT’S THE REAL REASON I MADE THIS LINE.”
Fenty Beauty is truly a diverse line focused toward not one, not two but toward all the shades of the world. Rihanna is showing that any woman from any “Walk of Life” can wear her beauty line. That is something that is rarely done in the beauty industry. For instance, you have minority Youtube vloggers who take makeup from majority white-owned companies and make it their own even though it’s not advertised for women of color.
The manner that Rihanna has campaigned Fenty Beauty has been sensational. Rihanna made sure that it was for all, a brand focused on unity rather than diversity. Fenty Beauty was made for women like me in mind, so I feel comfortable purchasing it because I know the purpose behind the brand. Fenty Beauty has 4o shades of foundation for all, so finding your shade will not be a problem. The line also features several brushes varying in many different shapes and sizes. In addition, the brand carries; highlighters, concealing-and-correcting sticks, blotting papers and powder, and a single, universal lip gloss.
If you feel like you still need more; Fenty Beauty will debut matte and shimmer Match Stix for contouring, concealing, and highlighting and Killawatt Freestyle Highlighter compacts to get that Rihanna glow.
The product design is a Millennials’ dream, from colors like “Yacht Life” to “Tripinn”, Fenty Beauty features colors that are all head turners. Several of the octagonal products contain magnets along their walls, so when connected they create a sort of honeycomb formation, ensuring that everything sticks together and I do mean stick together. In total, there will be 91 different variations of Fenty Beauty products available for purchase. So have fun shopping ladies!
Rihanna, one thing I must say to you, should you be reading this right now…Bravo! Great job I’m so excited, so proud and I cannot wait to see what you have in store with this amazing launch of Fenty Beauty… the artistic work that went into campaigning was perfection and it you truly leaves you wanting more. If you’re like me then, Fenty Beauty was truly what you were waiting for, there is no question that this is yet another black owned business set to thrive and prosper. Huge shout out to Rihanna on this one, your an inspiration to minority women everywhere.
-Stylist Nikki B
” For more information on Fenty Beauty, Visit Fentybeauty.com“